K-ETA Where to Shop in Korea

ETA portal | Updated on 2024-02-19


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Hurry up. Apply for K-ETA and come to experience the shopping streets in Korea.
Korea has a wide variety of shopping attractions, from traditional markets, electronic stores and underground shopping centers to luxury department stores, designer shops, select shops and trend-leading large shopping malls. 
Major cities, including Seoul and the neighboring regions, feature many mega shopping malls, which allow a quick and convenient shopping experience. 
Even if you have no interest in shopping, it’s worth a visit as these shopping attractions provide much to see, eat and enjoy.
Using KOREAETA is the fastest way to visit the Republic of Korea.



Notable places to shop

Duty free: Shop the world in one place

Duty free shops in Korea offer a wide range of products and brands as well as immediate availability of the latest products. Other strengths include accurate and kind customer service and the fact that customers can purchase products they want at affordable prices in a quick, convenient fashion. 
They’re also easily accessible by tourists due to their locations inside major international airports and ferry terminals as well as major regions of Seoul. 
When you are shopping at duty free shops downtown, you can present your passport and a copy of your boarding pass at checkout to receive an exchange voucher for claiming your purchased goods at the airport on the date of departure so that you may enjoy your trip without having to carry around your goods. 
Take note that this service is available only within 60 days of the departure date from Korea.


+ List of duty free shops


Lotte Department Store Main Branch

  • Address: 9-12F, 30, Eulji-ro, Jung-gu, Seoul
  • Operating hours: 09:30-18:30 * Open all year round
  • Website: lottedfs.com (Korean, English, Japanese, Chinese, Vietnamese)
  • Inquiries: +82-2-1688-3000 (Korean), 3020 (English), 3070 (Japanese), 3555 (Chinese)


Shilla Duty Free Seoul Branch

  • Address: 249, Dongho-ro, Jung-gu, Seoul
  • Operating hours: 09:30-18:30 * Open all year round
  • Website: www.shilladfs.com (Korean, English, Japanese, Chinese, Vietnamese)
  • Inquiries: +82-2-2639-6000 (Korean, English, Japanese), +82-2-1688-1110 (Korean)


Shinsegae Duty Free Myeongdong Branch

  • Address: 8-12F, 77, Toegye-ro, Jung-gu, Seoul  
  • Operating hours: 09:30-18:30 * Open all year round
  • Website: www.ssgdfs.com (Korean, Chinese)
  • Inquiries: +82-2-1661-8778 (Korean, English, Japanese, Chinese), +82-2-6370-4416~7 (Korean, Chinese)


JDC Duty Free Jeju Branches

  • Address   
  1. Jeju Airport Branch: 2F, 2, Gonghang-ro, Jeju-si, Jeju-do        
  2. * Inside the Departure Hall Waiting Room on the 2nd floor of Jeju International Airport Domestic Terminal               
  3. Jeju Port Branch 1: International Passenger Terminal in Pier 2, 111, Imhang-ro, Jeju-si, Jeju-do
  4. Jeju Port Branch 2: International Passenger Terminal in Pier 7, 193, Imhang-ro, Jeju-si, Jeju-do              
  • Operating hours                  
  1. Jeju Airport Branch: 06:00-21:20              
  2. Jeju Ports 1 and 2: 06:50-20:30
  • Website: www.jdcdutyfree.com (Korean only)
  • Inquiries : +82-64-740-9900 (한,영,중)                   
  1. Inquiries: +82-64-740-9900 (Korean, English, Chinese)              
  2. Jeju Port Branch 1: +82-64-740-9934 (Korean, English, Japanese, Chinese)              
  3. Jeju Port Branch 2: +82-64-740-9935 (Korean, English, Japanese, Chinese)


Hyundai Department Store - Trade Center Branch

  • Address: 8-10F, 517, Teheran-ro, Gangnam-gu, Seoul               
  • Operating hours: 09:30-18:30 (Open all year round)
  • Website: www.hddfs.com (Korean, English, Japanese, Chinese)
  • Inquiries: +82-2-1811-6688 (Korean, English, Chinese)


Dongwha Duty Free

  • Address: 149, Sejong-daero, Jongno-gu, Seoul                 
  • Operating hours : 11:00-18:00 (Closed on Sundays)
  • Website: ir.dwdfs.com (Korean, English, Japanese, Chinese)
  • Inquiries: +82-2-1688-6680 (Korean, Chinese), +82-2-399-3000 (Japanese, Chinese)



Department stores: Latest trends at a glance 

The advantage of Korean department stores is that they reflect the nature and preferences of the Korean people who are sensitive to trends and love fashion, thus offering the opportunity to meet the latest trends from interior design to aesthetics as soon as you step into a department store. 
Just by checking out the foods at restaurants and popular brands on each floor, one can easily identify latest products and design trends that are popular among Koreans. 
Every department store also keeps up-to-date with seasonal decorations, such as fancy Christmas trees and ornaments during the Christmas season, along with a variety of artworks on display so visitors can enjoy taking impressive photos while they shop.


+List of department stores


Galleria Department Store Main Branch

  • Address: 343, Apgujeong-ro, Gangnam-gu, Seoul
  • Website: dept.galleria.co.kr (Korean, English, Japanese, Chinese)
  • Inquiries: +82-2-3449-4114 (Korean, English, Japanese, Chinese)
  • Branches: Timeworld, Gwanggyo, Centercity, Jinju


Hyundai Department Store Main Branch

  • Address: 165, Apgujeong-ro, Gangnam-gu, Seoul                   
  • Website: www.ehyundai.com (Korean, English, Japanese, Chinese)
  • Inquiries: +82-2-547-2233 (Korean, English, Japanese) / +82-2-3449-5207 (Chinese)
  • Branches: The Hyundai Seoul, Apgujeong, Trade Center, Cheonho, Sinchon, Mia, Mokdong, Jungdong, KINTEX, D-Cube City, Pangyo, Busan, Daegu, Ulsan, Ulsan Donggu, Chungcheong


Lotte Department Store Main Branch

  • Address: 81, Namdaemun-ro, Jung-gu, Seoul                 
  • Website: www.lotteshopping.com (Korean only)
  • Inquiries:  +82-2-2118-6500 (Korean, English, Japanese, Chinese)
  • Branches: Jamsil, Gangnam, Konkuk University Star City, Gwanak, Gimpo Airport, Nowon, Mia, Yeongdeungpo, Cheongnyangni, Castle Plaza, Incheon, Dongtan, Guri, Bundang, Suwon, Ansan, Ilsan, Jungdong, Pyeongchon, Busan, Gwangbok, Gwangju, Daegu, Daejeon, Dongnae, Masan


Shinsegae Department Store Main Branch

  • Address: 63, Sogong-ro, Jung-gu, Seoul                   
  • Website: www.shinsegae.com (Korean, English, Chinese)
  • Inquiries: +82-2-310-1047 (English, Chinese)
  • Branches: Gangnam, Gyeonggi, Gwangju Shinsegae, Gimhae, Daegu, Daejeon, Masan, Centum City, Starfield Hanam, Uijeongbu, Cheonan-Asan, Times Square



Outlet malls: Popular shopping playgrounds 

Outlet malls in Korea have become a popular dating spot for couples in their 20s and 30s as the malls not only offer both luxury goods and diverse familiar brands at affordable prices, but also feature famous international chain restaurants. 
Most of the outlet malls are located outside the central metropolitan areas, but their affordable goods make the visit worthwhile. 
These outlet malls often provide shuttle bus service from major subway stations so visitors are recommended to check the shuttle bus information on the websites before visiting.


+List of outlet malls


Lotte Outlet - Seoul Station Branch

  • Address: 405, Hangang-daero, Yongsan-gu, Seoul                
  • Operating hours: Monday-Thursday 11:00-21:00 / Friday, Weekends, Holidays 11:00-22:00                
  1. * Extended operating hours may vary depending on the month
  • Website: www.lotteshopping.com (Korean only)
  • Inquiries: +82-2-6965-2562 (Korean, English, Japanese, Chinese)


Hyundai City Outlet - Dongdaemun Branch

  • Address: 20, Jangchungdan-ro 13-gil, Jung-gu, Seoul                   
  • Operating hours: Monday-Thursday 10:30-21:00 / Friday & Weekends 10:30-21:30
  • Website: www.ehyundai.com (Korean, English, Japanese, Chinese)
  • Inquiries : +82-2-2283-2233 (Korean, English, Japanese) / +82-2-2283-2005 (Chinese)


Shinsegae Simon Paju Premium Outlet 

  • Address: 200, Pilseung-ro, Tanhyeon-myeon, Paju-si, Gyeonggi-do                  
  • Operating hours: Shops & Food Court 10:30-21:00
  • Website: www.premiumoutlets.co.kr (Korean, English, Japanese, Chinese)


Hyundai Premium Outlet Gimpo Branch

  • Address: 100, Arayuk-ro 152beon-gil, Gochon-eup, Gimpo-si, Gyeonggi-do               
  • Operating hours: 10:30-21:00
  • Website: www.ehyundai.com (Korean, English, Japanese, Chinese)
  • Inquiries: +82-31-812-2233 (Korean, English, Japanese) / +82-31-8048-2100 (Chinese)


Shinsegae Simon Yeoju Premium Outlet

  • Address: 360, Myeongpum-ro, Yeoju-si, Gyeonggi-do              
  • Operating hours: Shops & Food Court 10:30-21:00
  • Website: www.premiumoutlets.co.kr (Korean, English, Japanese, Chinese)


Lotte Premium Outlet Time Villas

  • Address: 1, Barasan-ro, Uiwang-si, Gyeonggi-do               
  • Operating hours: 10:30-21:00 * Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) 
  • Website: www.lotteshopping.com (Korean only)


Hyundai Premium Outlet Songdo Branch

  • Address: 123, Songdogukje-daero, Yeonsu-gu, Incheon               
  • Operating hours: 10:30-21:00 / Restaurants (1st floor) 10:30-22:00             
  1. * Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) 



Underground shopping centers: Convenient transportation and low prices

These unique shopping centers installed in underground passages are often connected directly to subway stations and sometimes to department stores and large shopping malls. 
They have many advantages such as convenient transportation, great accessibility and the perks of worry-free shopping away from the hassle of bad weather. 
Most stores in underground shopping centers sell products at a lower price than regular stores, offering a chance to stumble across a good deal. 


+List of underground shopping centers 


Gangnam Station Underground Shopping Center

  • Address: 396, Gangnam-daero, Gangnam-gu, Seoul
  • Transportation: Connected to Gangnam Station (Seoul Subway Line 2, Sinbundang Line)
  • Operating hours: 09:00-23:00 * Open all year round (varies by store)


Express Bus Terminal Underground Shopping Center

  • Address: 200, Sinbanpo-ro, Seocho-gu, Seoul 
  • Transportation: Connected to Express Bus Terminal Station on Seoul Subway Lines 3, 7 and 9
  • Operating hours: 10:00-22:00 * Open all year round (varies by store)




Bupyeong Modoo Mall

  • Address: 7, Bupyeong-daero, Bupyeong-gu, Incheon 
  • Transportation: Connected to Bupyeong Station (Seoul Subway Line 1, Incheon Subway Line 1)
  • Operating hours: 10:00-22:00 (varies by store)


Seomyeon Underground Shopping Center 

  • Address: 717, Jungang-daero, Busanjin-gu, Busan
  • Transportation: Connected to Seomyeon Station (Busan Subway Lines 1 and 2)
  • Operating hours: 10:00-22:00



Big-box supermarkets: The center of K-food 

Big-box supermarkets are a must-visit shopping destination for those who wish to experience a variety of K-foods. Retailers such as Emart, Homeplus and Lotte Mart can be easily found in every city, and even throughout major neighborhoods in the metropolitan area. 
You will find almost everything you need from K-food essentials such as dried laver, ramen and chips as well as traditional Korean liquor like makgeolli and soju to quality everyday items and basic supplies you may need during your trip. 
Food sections also provide free tasting of various food products. They are also a great place to stop by for souvenirs as discounts and promotions are offered on a daily basis.


+List of big-box supermarkets 



Traditional markets: Traditional culture experience and shopping at once

Traditional markets have a unique charm of their own that offers a glimpse of Korea’s authentic shopping culture – lively energy, overflowing love and a feast of delicious local foods. 
Not only do they offer a special and memorable experience that sets them apart from department stores and supermarkets, but also affordable quality products that can only be purchased in Korea.


+List of traditional markets in Seoul 


Tongin Market

  • Address: 18, Jahamun-ro 15-gil, Jongno-gu, Seoul
  • Operating hours: Daily 07:00-21:00 (varies by store) 
  • Inquiries: +82-2-722-0911
  • Website: tonginmarket.co.kr (Google Translator available)


Namdaemun Market

  • Address: 21, Namdaemunsijang 4-gil, Jung-gu, Seoul
  • Operating hours: 00:00-23:00 (Varies by store) 
  • Inquiries: +82-2-753-2805
  • Website: namdaemunmarket.co.kr (English, Japanese, Chinese)


Gwangjang Market

  • Address: 88, Changgyeonggung-ro, Jongno-gu, Seoul 
  • Operating hours: 09:00-18:00
  • Inquiries: +82-2-2267-0291, +82-2-2272-0967
  • Website: www.kwangjangmarket.co.kr (English, Japanese, Chinese)


Noryangjin Fisheries Wholesale Market

  • Address: 674, Nodeul-ro, Dongjak-gu, Seoul 
  • Operating hours: General fisheries 01:30-22:00 / Frozen seafood 03:30-22:00 / Clam market 01:00-22:00 / Dried seafood 23:00-19:00 / Salted seafood 03:00-19:00            
  1. * Open all year round


Garak Market

  • Address: 932, Yangjae-daero, Songpa-gu, Seoul 
  • Operating hours: Agriculture and fisheries market 00:00-24:00 / Livestock market 04:00-22:00
  • Inquiries: +82-2-3435-1000, 0400
  • Website: www.garak.co.kr (English, Chinese)


Come and Experience Shopping in South Korea!
South Korea is renowned as a diverse shopping paradise. 
From the vibrant streets of Dongdaemun and Myeongdong in Seoul to the bustling markets of Nampo-dong in Busan and the luxury boutiques of Gangnam, South Korea offers a wide array of shopping destinations.
In these shopping havens, you can find everything from the latest fashion trends to traditional crafts. Whether you're interested in local brands or international luxury labels, South Korea has something for every shopper.
Moreover, shopping in South Korea isn't just about buying goods – it's an immersive experience. You can indulge in delicious cuisine and enjoy various forms of entertainment while exploring the bustling streets.
For a smoother shopping experience, you can always rely on the assistance of the 1330 Korea Travel Hotline. Their professional and friendly staff can provide you with expert guidance and assistance.
So, if you're planning a shopping trip, why not consider South Korea? Come and discover the diverse shopping landscape of South Korea today!

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✔ Click here for popular shopping spots by region.

This page was last updated in FEBRUARY 2024, and therefore information may differ from what is presented here. 
1330 Korea Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, Malay)

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