Jeonju is a city where Korea’s traditional culture is beautifully preserved and celebrated. It’s a perfect destination for travelers who want to experience a slower pace, deep-rooted history, and authentic Korean flavors. The city offers a unique blend of history, food, art, and nature that makes it one of the most charming destinations in South Korea. Whether you're a first-time visitor or a returning traveler, Jeonju always offers something new to discover.
Here are seven top experiences you shouldn't miss when visiting Jeonju.
1. Explore Jeonju Hanok Village
Jeonju Hanok Village is the heart of the city's cultural identity. With over 700 traditional hanok houses clustered together, this area gives visitors a glimpse into Korea’s past. Many of the houses are now used as guesthouses, teahouses, galleries, or shops where you can try crafts like calligraphy or traditional fan-making. Renting a hanbok (Korean traditional dress) and walking through the stone alleys is a popular activity among tourists, offering perfect photo opportunities and an immersive experience.
You’ll also find traditional music performances and cultural events depending on the season.
It’s a great place to slow down and soak in the atmosphere.
✔ Location: 99, Taejo-ro, Wansan-gu, Jeonju
2. Taste Authentic Jeonju Bibimbap
If you're in Jeonju, trying bibimbap is a must. This dish, a colorful mix of seasoned vegetables, rice, beef, fried egg, and gochujang (red chili paste), originated in Jeonju and is still made here with care and tradition. Many restaurants offer a version served in brassware, adding an elegant touch. Unlike other parts of Korea, Jeonju-style bibimbap often comes with side dishes and soup, creating a well-balanced and fulfilling meal.
Some restaurants also offer a "royal-style" version, inspired by palace cuisine.
It's a true culinary experience that captures the essence of Korean food culture.
✔ Location: Gyeonggijeon-gil area, Wansan-gu (e.g., Gogung, Gajok Hoegwan)
3. Visit Gyeonggijeon Shrine
This historic shrine enshrines the portrait of King Taejo, founder of the Joseon Dynasty. Built in 1410, it stands as a proud symbol of Jeonju’s royal roots. The area includes beautifully preserved buildings, stone pathways, and tranquil gardens. Inside, you can learn about the lineage of Joseon kings and view cultural relics from the era.
It's especially peaceful in the early morning or late afternoon, and great for those interested in Korea’s royal history. Cultural experience programs like traditional printing or hanji-making are also available nearby.
✔ Location: 44, Taejo-ro, Wansan-gu, Jeonju
4. Take Photos at Pungnammun Gate
Pungnammun is the only remaining city gate from the Joseon Dynasty era in Jeonju. It was once part of the old city wall and now stands alone in the middle of modern traffic, creating a dramatic contrast. The gate is beautifully lit up at night and serves as a perfect spot for evening walks and night photography.
Because of its central location, it's easy to combine a visit here with nearby sites like Jeondong Catholic Church and Jeonju Hanok Village.
✔ Location: 2-1, Jeondong 3-ga, Wansan-gu
5. Enjoy Makgeolli in Samcheon-dong
Makgeolli, a traditional Korean rice wine, is deeply connected with Jeonju’s food culture. In Samcheon-dong Makgeolli Alley, local restaurants serve this unfiltered white drink alongside generous portions of banchan (side dishes), ranging from savory pancakes to grilled meats. The set menu is designed to be shared, making it a great place for friends and families.
You can taste different flavors of makgeolli, including fruity or herbal varieties, and enjoy the lively local vibe in the evening hours. It’s a uniquely Korean dining experience.
✔ Location: Around 90, Samcheoncheonbyeon-ro, Wansan-gu
6. Relax at Deokjin Park and Jeonju Zoo
For a relaxing change of pace, Deokjin Park offers a beautiful natural setting within the city. Known for its large lotus pond, the park is especially stunning in July and August when the lotus flowers bloom. You can walk along wooden trails, enjoy traditional pavilions, or rent a duck boat for a bit of fun on the water.
Nearby, Jeonju Zoo is a family-friendly stop, offering a modest but well-maintained space to observe animals and enjoy a quiet afternoon.
✔ Deokjin Park: 390, Gwonsamdeuk-ro
7. Visit Jeonju’s Café Streets and Alleys
Jeonju is famous for its cozy cafés, especially in Gaekridan-gil and around Hanok Village. Each café has a distinct theme—some are located in renovated hanok houses, while others showcase contemporary art or vintage decor. Many offer locally made desserts, such as hanjeongsik-style teas, grain lattes, or red bean pastries.
These streets are perfect for taking a break between sightseeing, writing postcards, or simply enjoying the warm, inviting atmosphere. Some cafés also host small exhibitions or acoustic music sessions.
✔ Location: Jeondong and Gyodong areas, Wansan-gu
Final Tip Before You Travel
Jeonju is a city where stories are written in every alley, every bowl of food, and every smile from a local. It’s not just a place to visit—it’s a place to remember.
To enter South Korea, most travelers must apply for KETA (Korea Electronic Travel Authorization) before arriving. If you're unsure how to apply or want help with the process, ETAPORTAL offers support from travel experts who can guide you step by step. It’s quick, easy, and ensures that your trip starts without any hassle.
Make KETA your first step—and let Jeonju be your unforgettable destination.
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